Why is it Difficult to Sell Handcrafted Jewelry?

Handcrafted JewelrySpecial handcrafted jewelry is designed and handmade by talented jewelers and artisan-jewelers over the world. While many designers create completely exceptional layouts, others are greatly affected by the historical cultural and conventional fashions in their area.

Jewelry pro Merlly Calisto works with hundreds of master artisan-designers in her birthplace, Peru. There, she serves as regional manager of Novica.com, a world artwork site that helps a large number of artisans globally and features each artist’s biography and handcrafted selection online.

In the subsequent interview, Calisto discusses handcrafted jewelry as an art form, and conventional styles and stuff of jewelry that was handmade in Peru. Calisto describes she became a jewelry expert, and what she looks for when seeking new jewelry designers and ranges, who she urges.

CG: Does Novica specialize in handcrafted jewelry, instead of machine made jewelry? What advantages does jewelry that is handcrafted supply over mass produced layouts?

MC: Handcrafted jewelry is difficult. It’s possible for you to really feel it for the artist’s soul. For artisans, handcrafted jewelry offers the opportunity to give more of yourself to explore your imagination and to allow it to be accurate, without demanding the artist to invest thousands to get their thought developed. With simple tools, basic raw materials, and hands that are gifted, artists can express their feelings and ideas in this art form, and showcase their familial culture as well as their unique designs. Machine made jewelry, on the other hand, demands a substantial investment in workers, machines, and a number of other relevant costs, while it removes the creative essence from this artwork.

CG: Do you know the typical styles of jewelry that is handcrafted now a collector will see in Peru?

MC: The conventional fashions for collectors of Peruvian jewelry contain Pre-Inca, Traditional, Colonial, and Modern. We’re recognized for our gold and silver mines, which our ancestors get to use with significant commitment. Typically the most popular use was for the creation of exquisite. Their beliefs were got by our ancestors within their jewelry, as well as the symbols related to those beliefs. You are going to popularly discover Peruvian jewelry featuring felines royal birds, the Sun God, etc. Peru is the Land of the Sun. Our Colonial jewelry, despite of being the consequence of the Conquest of the Americas, shows what after they learned an entirely new culture, our ancestors started to create. So our Colonial jewelry combines new starts and our ancestor’s exceptional abilities, and usually features a heavier emphasis on flora, as opposed to the emphasis on fauna which their forerunners kept. Now the art of jewelry design is opening up farther in Peru, featuring abstract forms and concepts, although becoming a more attractive field for new jewelers who favor modern jewelry — inspired by our origins. This implies the Peruvian artist may nevertheless express himself in a sense that’s inspired by our culture, but united with new starts.

Read more How to Choose and Wear The Right Jewelry

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